TEAM
Martha Earls
Martha Earls is a 25+ year music business veteran whose collective experience in music publishing and artist management is helping shape the future of creative representation in Nashville, and around the world. Always invigorated by an entrepreneurial and independent spirit, Earls launched her artist management company, Neon Coast (formerly EFG Mgmt) in 2016. Neon Coast is a progressive music and entertainment company headquartered in Nashville, Tennessee known for its future-leaning approach to enhancing the careers of its clients. “We’re not the West Coast or the East Coast – we’re our own coast – the Neon Coast”, she says of Nashville. Unconcerned with genre or format, Martha’s mission is to help her clients explore their creativity, reach their maximum audience, and break down any old-fashioned cultural barriers. Amongst Neon Coast’s client roster is multi-award-winning and genre-crossing Kane Brown who has amassed close to 20 billion streams, more than a dozen Billboard No. 1’s on the Billboard Country Airplay Charts, 55+ RIAA certifications, as well as Diamond-status twice with “Heaven” and “What Ifs”. He was the first Black solo artist to headline the iconic Fenway Park in Boston. Kane has also headlined C2C (Country to Country) Festival in London, Belfast, and Glasgow. In 2019, Martha started a production company alongside Kane Brown, Demasiado, which has produced award-winning music videos, awards show performances and television commercials. Through its management division, Neon Coast also represents diverse talent such as ACM New Duo/Group of the Year nominee Restless Road, MusicRow’s “Next Big Thing” Dylan Schneider, global alt pop band Nightly, Latina country singer Kat Luna, and others. Martha is especially passionate about the continued expansion of Country music in international territories, as well as the appeal of Nashville as a global music business hub. She has been featured twice on Billboard’s Women In Music list and seven times on Billboard’s Country Power Players list. She has also been honored for MusicRow’s prestigious Rising Women on the Row along with Pollstar’s Impact 50 and Women of Live. Prior to the above, Martha’s career started the true Music City way – with a successful run in music publishing where she was a receptionist and song plugger at Warner Chappell before moving over to BMG working with 100 songwriters. Ultimately, she started a publishing company with her friend Mike Molinar where they signed writers, got some big cuts, and eventually were bought out by an investor. The venture became what is now known as Big Machine’s publishing arm, Big Machine Music. Her commitment to writer and artist development has always been the core ethos for all her ventures. Currently, the eight-time Billboard Country Power Player is on the Board of Directors for the Academy of Country Music (ACM). She gave up a full music scholarship playing piano to transfer to Middle Tennessee State University (MTSU), which she credits for a large part of her success in Nashville. She’s a proud mom of two daughters, loves to run, and travel.
Nikki Boon
Nikki Boon is a Michigan-born, multi-faceted music industry professional with experience in artist development, touring, and artist management. Notably, she is an Artist Manager at Neon Coast, a progressive music and entertainment company headquartered in Nashville, Tennessee known for its future-leaning approach to enhancing the careers of its clients. Amongst Nikki’s artist roster is multi-award winning and genre-crossing Kane Brown who has amassed 17 billion streams, 12 Billboard No. 1’s on the Billboard Country Airplay Charts, 55+ RIAA certifications, as well as Diamond-status for his single, “Heaven”. He was the first Black solo artist to headline the iconic Fenway Park in Boston. Kane has also headlined C2C (Country to Country) Festival in London, Belfast, and Glasgow. In 2012, Nikki started as Kane’s tour manager where she helped build fan engagement strategies on the road, which ultimately led to where she sits today within Kane’s career. She also has an extensive touring background from tour managing to selling merch, hospitality services, and production advancement. In 2021, Boon signed alt-pop band Nightly after years of watching from afar as a fan. She eventually felt a deep connection which compelled her to ask to help from a management perspective. A few years later, she has been a part of Nightly’s growth of more than 200% in followers on Instagram, as well as 6000% on TikTok from 3k to 200k followers. Under Nikki’s leadership, the band has played Lollapalooza, Hangout Fest, Super Bowl Music Fest, among others – and are one of only seven U.S. artists on WeVerse, the global fandom platform based in South Korea. Her unique future-leaning approach allows her to blend her knowledge and experience between working with a major label Country / Pop artist like Kane Brown with the independent sector where Nightly currently sits. Additionally, she has helped facilitate multiple sync deals for Nightly’s lead singer, Jonathan Capecci (Jonny Boy) including the Twisters Soundtrack and Fast X, a part of the Fast & Furious series. Nikki won a Dr. Pepper tuition giveaway to be able to move to Nashville and the rest is history. She originally moved there to study at Belmont University, and later transferred to MTSU to obtain a degree in Music Business with a minor in marketing. She is incredibly passionate about rescuing dogs and even helped Nightly with their music video for 'Like I Do' where they donated the full budget of their music video to the charity Wags and Walks Nashville. All of the dogs were adopted and featured in People Magazine. Nikki is also a huge fan of the Detroit Lions and Sundays are sacred, spending the day cheering them on no matter where she is in the world. She has also competed in “Rumble On The Row” – an annual ringside boxing event for the Nashville music industry community, with proceeds benefiting the Boys & Girls Club. She won. 
Tyler Corrado
Tyler Corrado is a seasoned music industry professional whose career has spanned artist management, marketing, social media, tour management, and fan engagement. He currently serves as an Artist Manager at Neon Coast, a forward-thinking music and entertainment company based in Nashville, Tennessee. Known for its fan-first, future-facing approach, Neon Coast specializes in global artist development within the country music space. At Neon Coast, Corrado manages Restless Road, a trio of distinct voices and personalities that blend into one cohesive sound. The band has amassed over 5 million followers and 350 million+ global on-demand streams. Their dynamic harmonies have been showcased on ABC’s The Bachelor, Stagecoach, CMA Fest, and tours with Tim McGraw and Cole Swindell. Most recently, the group sold out their Europe/UK headline tour, with stops in Berlin, Munich, Amsterdam, Glasgow, and London. Corrado also manages Dylan Schneider, signed to BMG / BBR Music Group, and recognized by Billboard as “Country Music’s Next Rising Star.” With two RIAA-certified Gold records, over 400 million streams, and more than 2 million followers across platforms, Dylan has toured with Morgan Wallen, Kane Brown, and Dan + Shay, while also headlining and selling out his own U.S. shows. Additionally, Corrado represents emerging singer-songwriter Alyssa Flaherty, who recently released her debut EP Heartbreak, Thank You. She has toured alongside Kendell Marvel, Jo Dee Messina, Jake Owen, LeAnn Rimes, and Brad Tursi of Old Dominion, and recently completed her first run of international performances. Before joining Neon Coast, Corrado was an Artist Manager at Make Wake Artists, where he worked with Scottish singer-songwriter Jordan Harvey and Niko Moon, whose single “GOOD TIME” reached #1 on both Billboard’s Country Airplay and Hot Country Songs charts. During the summer of 2024, he also stepped in as tour manager for Ella Langley immediately following her massive hit “You Look Like You Love Me”. Earlier in his career, Corrado led social media marketing and fan engagement efforts at BBR Music Group / BMG Nashville for artists including Jason Aldean, Dustin Lynch, Craig Morgan, Lainey Wilson, Runaway June, and Jelly Roll. His campaign highlights include #1 hits such as Lainey Wilson’s “Things A Man Oughta Know”, Jason Aldean’s “Got What I Got”, Parmalee’s “Just the Way”, and Chase Rice & Florida Georgia Line’s “Drinking Beer. Talking God. Amen.” Before transitioning into music, Corrado worked for three years as a tax accountant at Ellin & Tucker, a leading CPA and business consulting firm. Driven by his passion for music, he eventually moved to Nashville to pursue a career in the industry full-time. Outside of work, Corrado is an active member of the Nashville community and even participated (and won) “Rumble on the Row,” a charitable boxing event where music industry professionals step into the ring to raise money for children’s causes. He is a graduate of the University of Baltimore and enjoys playing golf and spending time with family on the beaches of Maryland and Delaware.
Clayton Toney
Clayton Toney has spent nearly a decade of his career spanning artist development, touring, A&R, and artist management at every level. Having executed over 1,500 live shows and averaging 200+ a year, Toney transitioned his grit of working manual labor jobs growing up into building a reputation as one of country music's most dependable behind-the-scenes forces — equal parts instinct-driven creative and boots-on-the-ground operator. Currently, he’s an Artist Manager at Neon Coast, a forward-thinking music and entertainment company based in Nashville, Tennessee. Known for its fan-first, future-facing approach, Neon Coast specializes in global artist development in the country music space. Here, Toney continues to manage country superstar Randall King, who has skyrocketed to over 500 million streams, 750,000+ social media followers, and sold-out shows internationally in nearly 10 countries. Toney’s most recent A&R work with King, Into The Neon, was named one of the year's best country albums by Whiskey Riff, Country Now, and Entertainment Focus. Prior to Neon Coast, Toney served as day-to-day manager at Durango Artist Management supporting Randall King and Roger Creager along with providing A&R development for CMA Male Vocalist of the Year award winner Cody Johnson. While there, Toney made a significant mark as an A&R voice, supporting the album development processes for both Randall King and Cody Johnson. Most notably, Toney made his biggest mark on Cody Johnson’s Human: The Double Album, where he helped find the chart-topping hit “Til You Can’t”, which became a multi-week chart-topping hit, won a GRAMMY, swept CMA Single of the Year and Video of the Year, and is currently 5x RIAA platinum. He also contributed to Johnson's Leather Deluxe Edition, which took home CMA Album of the Year and featured standout tracks such as "The Painter," "Dirt Cheap," and "I'm Gonna Love You." For Randall King, Toney's latest A&R work included Into The Neon which became named one of the best country albums of the year by Whiskey Riff, Country Now, and Entertainment Focus.
Jess Tomlins
Originally from Australia, Jess Tomlins has over 13 years of experience in entertainment law and the music industry, combining strategic expertise with a deep understanding of the creative process. The HITS Magazine Noisemaker is on the artist management team at Neon Coast, a forward-thinking music and entertainment company based in Nashville, Tennessee. Here, Jess sits at the epicenter of artist teams, executing music releases, international touring, press, media campaigns, social strategy, and more — ensuring every project is delivered with precision and impact. As Project Manager, she plays an integral role in the career of multi-award-winning, genre-blending, global artist Kane Brown. She is also the Day-to-Day Artist Manager for Texan country artist Julia Cole, signed to broke records whose viral hit “Day Late & A Buck Short” recently impacted Country Radio; and rising Latina country artist Kat Luna, signed to Sony Music Nashville and “poised to be Nashville's next Latina star” per Rolling Stone. Before moving to Nashville, Jess built a strong legal foundation working in entertainment law in Australia from 2011 to 2018. From law clerk to lawyer, she managed legal and business affairs for national and international artists, festivals, and tours while also working across sports, entertainment, and commercial law. On both sides of the world, Jess also worked independently as an artist manager and creative consultant, supporting everything from website development to the planning and execution of single releases. Her diverse background includes collaborations with a range of artists and creatives such as Jon Randall (artist/producer for Miranda Lambert and Dierks Bentley), Jimmy Wallace (keys player for The Wallflowers, and Joe Walsh), Tony Harnell (artist), Jackson Capps (artist), Cassandra Sotos (artist/violinist), Hayley Wilson (artist), and Mothgal (duo).Beyond her day-to-day duties, personal and professional development are incredibly important to Jess, navigating the music industry as a woman and a passion for supporting those to come after her. She was selected for the Academy of Country Music (ACM)’s 2025 LEVel Up Program and the Country Music Association (CMA)’s 2024 Women’s Leadership Academy. Jess is also Nashville’s Vice Co-Chair of Membership for Women In Music – a global organization dedicated to fostering equality in the music industry through the support and advancement of women. Further cementing this commitment, she is an alum of SOLID (Society of Leaders in Development) and holds a Bachelor of Creative Industries (Music) and Bachelor of Laws from the Queensland University of Technology in Brisbane, Australia. She has been featured in MusicRow and spoken at events for the Music Managers Forum (MMF-US), among others, and is especially passionate about innovation around artist management. 
Janie Whitefield
Janie Whitefield is a rising force in the music industry, living at the intersection of digital marketing, fan engagement, and artist development. Currently, she serves as Director of Digital at Neon Coast, a progressive music and entertainment company in Nashville behind a genre-bending roster that includes multi-award-winning superstar Kane Brown, who has amassed 20 billion streams, over a dozen Billboard Country Airplay No. 1s, and more than 55 RIAA certifications. Here, Janie drives the digital vision and execution across the full Neon Coast lineup, which spans from ACM New Duo/Group nominee Restless Road, to MusicRow’s “Next Big Thing” Dylan Schneider, global alt-pop band Nightly, rising Latina country star Kat Luna, and a growing slate of developing artists. A proud honoree of The Nashville Briefing’s “30 Under 30,” Janie has built a reputation for turning moments into movement. She’s helped artists and creators hit streaming milestones purely through digital fan account strategy, and once launched a TikTok account for one of her favorite artists that exploded to 10M+ views in just one week. Whether she’s planning a record-breaking campaign, capturing content behind the scenes, or helping an artist find their online voice, she’s always ahead of the next digital trend and thrives where creativity meets momentum. Janie’s music journey started early — she grew up right in Nashville, making her a rare hometown native in a city full of transplants. While studying Music Business at Belmont University, she interned at MDDN in Los Angeles, where she discovered a passion for artist management. After college, she went straight into Nashville’s indie music marketing scene at Venture Music, spending four years building out their creative department and leading campaigns across genres. Outside of work, Janie’s probably at a show, always down for a backyard cookout with friends, reading a new book, or soaking up sunshine wherever she can find it. She’s driven by a passion to help usher in the next generation of music fans and professionals—and believes that with the right digital strategy, the right moment can change everything.
Dawson Simmons
Dawson Simmons is an emerging music industry professional with a background in brand partnerships, artist management, and music marketing. The Georgia native currently serves as Management Coordinator at Neon Coast, a forward-thinking music and entertainment company known for its innovative approach to artist development. In this role, Dawson supports management efforts for Restless Road—ACM Awards 2024 New Duo/Group of the Year nominee— Gold-certified Texas recording artist Randall King and Nashville-based indie alt-pop band Nightly. Previously, Dawson was Manager of Talent Projects & Music Marketing at Results Global Agency (formerly 615 Leverage + Strategy), the agency of record for Dolly Parton. There, he led marketing initiatives and talent projects, contributed to brand licensing strategies, and served as a coordinating producer on several of Parton's New York Times bestselling books. He was also instrumental in the marketing of her landmark rock album, Rockstar, which debuted at #1 on six Billboard charts—her biggest release in a seven-decade career. His brand collaborations include work with Busch Light, HEYDUDE, Sonos, Stetson, and MAPCO, among others. A graduate of Middle Tennessee State University, Dawson also brings event production experience from Paramount, the Academy of Country Music, and Times Square New Year’s Eve. Based in Nashville, TN, he’s passionate about traveling, playing pickleball, and proudly embraces his country music fandom. 